OneMain Elements
Interactive Design System
Problem
Rebranding of a corporation can be refreshing and invigorating,
but it can also create a sink hole in branding execution if
the branding guide is geared toward print
and doesn’t include data/components for
developers. My UX design partner, Drew
Goff, and I ran into this issue. The external
company that provided the branding guide
did not include web or digital media components.
We created all internal application designs
in Adobe Illustrator, but each developer
was at liberty to interpret the finite details.
When our layouts were transformed into
code we began to see that many of our
web applications lacked consistency. Icons
were positioned slightly different, headers
and footers were not consistent, button
size and locations varied. It was a problem.
As this cycle continued, we needed to find
a way to create a consistent digital brand
across applications and for developers
whether coded in CSS, Java or Angular. It
was not merely the typical "go make a
style guide and everyone will follow it"
solution. No, we needed something consistent
and more intuitive for users.
Solution
Drew and I got to work. We took it upon
ourselves to design and develop a framework
that was universal, on point, matched the
brand guide and useful to the whole development
team. The remote developers were especially
grateful. We saved the company valuable man hours
and money. Drew developed and I worked
on layouts, components and icons. OneMain Elements
lives today and was update with ease when the
company rebranded again a few years later. The
latest rebrand was seamless because of our creation
of OneMain Elements.